Auction Process

Initial Consultation

We know time is a critical factor in the sale of any property. So we make the most of your time, right from the start. It all begins with a confidential consultation that will set the stage for an active and engaging auction process. At this initial consultation, a United Country Auction Services professional will:

  • Provide an in-depth review of the process.
  • Convey recent industry trends.
  • Gather appropriate property information.
  • Conduct an informal property inspection.
  • Discuss next steps and develop timeline.

Market Analysis

United Country Auction Services conducts a thorough market analysis so that we may apply our time and resources in a way that will have the greatest impact. The market analysis gives us a clear picture of the current market and potential buyers. It’s the foundation we use to effectively promote your property and to help ensure that you receive fair market value. At this stage, United Country Auction Services professionals will:

  • Conduct market comparable analysis.
  • Match your property to our extensive database of more than 23,000 listings.
  • Research demographics of potential buyers.
  • Create a market analysis report for you.

Marketing Plan Development

With a clear understanding of the market, United Country Auction Services will be ready to put together a plan that makes the most effective use of our powerful sales and promotional tools. We have more than 50 full-time staff members in our home office who are ready to put their industry-leading marketing, media buying and creative talents to work for you. Possible outlets for reaching buyers on a local, national and global level include:

  • Internet marketing on websites that are viewed more than 28,000 times per day
  • Custom website development for your property
  • Advertising in real estate publications that reach more than 90 million homes per week
  • Dedicated call center

Marketing Plan Implementation

Over the next several weeks, United Country Auction Services will carry out the marketing plan that will reach a broad audience of potential buyers and help generate enthusiasm for your property. Our ability to promote your property is unique and unmatched. Only United Country Auction Services offers you:

  • Inclusion within our national listings
  • Access to our exclusive client base of 300,000 buyers
  • The preeminent technology team in the industry
  • Our executive staff of proven industry leaders

Auctioning Your Property

United Country Auction Services offers comprehensive event planning and consultation services. We’re always looking ahead and working to ensure that your big day goes just as planned. Plus, our technical service capabilities – including online simulcast – ensure that more buyers have a chance to bid on your property. Let us take care of all the event details, including:

  • Online auction services
  • Technology to support multi-parcel auctions
  • Contract facilitation services
  • Earnest money management

Post-Auction Closing

Once the event has concluded, United Country Auction Services will tie up all the loose ends associated with transferring ownership of a property. To help ensure that your experience remains pleasant and hassle-free to the very end, we will:

  • Process titles and other documents.
  • Coordinate closing.
  • Provide seller recap and reporting.
  • Remain in contact with you as needed.