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United Country Difference

With nearly 500 offices across the U.S.; Canada; in the resort areas of Mexico, Panama and Costa Rica; and elsewhere in Central America, United Country Real Estate is on the leading edge in marketing and selling lifestyle, recreational, country, small town and rural properties.

Since 1925, we’ve helped property sellers reach more potential buyers than any other company. We’ve helped buyers make the property of their dreams a reality. And we’ve had the same mission for more than 95 years — to provide the most effective, unique and comprehensive marketing program for those interested in selling or owning lifestyle real estate.

From unveiling our first real estate catalog in 1928, to leading the industry with cutting-edge digital marketing and advertising today, United Country continues to innovate.

Top-ranked specialty websites. The largest buyer database. Incomparable service to our clients. It’s all part of the United Country Difference, and our commitment to ensure broader exposure for listings.

Buyers and sellers can count on the unmatched local expertise of our brokers and agents, and the unparalleled reach of United Country.


National Marketing, Local Expertise®

As a seller of a lifestyle or country property, you need broad, national exposure for your listing. And if you’re a buyer, you need options and variety as you search for the property to fit your lifestyle and goals. United Country provides both like no other.

Relying on our specialized network of more than 4,000 agents and our innovative real estate platform, we will find or sell your property for the best value, as fast as possible.

While this website is important, it’s just one part of an extensive, targeted marketing program. Most of the brokers and agents in our hundreds of franchise offices live the life they sell. They have their own websites and they are experts when it comes to the specialty properties in their local market.

Our agents’ local expertise is the key to understanding factors that can add substantial value to a sale. And as these real estate pros provide superior client service, United Country supports them with our amazing advertising and marketing tools.

Unrivaled Online Presence

  • Hundreds of Exclusive #1 Ranked United Country Websites
  • 40+ United Country Specialty Property Websites
  • 3 Million+ Visitors per Month
  • Advanced Digital and Social Media Marketing
  • Advertising on Targeted 3rd Party Real Estate Websites
  • “Just Listed” and “Just Sold” Featured Property E-blasts
  • Exclusive Database of 1 Million+ Buyers

Unique Print Power

  • Advertising in 100+ Leading Lifestyle Magazines and Newspapers
  • Exclusive United Country Real Estate Catalogs
  • Advertising in Targeted Property Brochures
  • Direct Mail Postcards and Fliers

Added Advantages

  • Extensive Marketing Resources Organized by Lifestyle and Property Type
  • Strategic Marketing Partners
  • Full Service, In-house Real Estate Advertising Agency for Custom Marketing of Properties via Web, TV and more
  • National and International Scope

Resources and Support

  • A Dedicated Team of Marketers, Designers, Copywriters, Advertisers, Web Specialists and Other Marketing Professionals
  • Access to a Database of all Consumers and Business Owners in both the U.S. and Canada
  • Toll-free Hotline for Buyers
  • In-house Public Relations Service
  • Optional Auction Services (if applicable) with the Largest Auction Real Estate Team in the Country

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